Sales Training and Consulting

B.J. has experience offering sales trainings and presentations to organizations of various sizes and industries. He specializes in presenting new and emerging sales trends, especially those in business development, which he learns from his academic research and the many sales leaders he works with. Check out the insights below from clients on the innovative learnings from these trainings, or contact BJ at bj_allen@byu.edu to talk about how your organization can benefit from his research-based sales trainings.

BJ teaches the Professional Selling and Advanced Selling Techniques course at BYU, leads the BYU sales program, and is the author of two best-selling professional selling textbooks. Learn more about his qualifications on the sales education tab. He is a seasoned teacher and presenter, having given presentations to audiences in 15+ states and 4 different countries.

BJ's sales trainings and consulting services generally fall into four categories

Sales Training Workshops

Small group trainings that revolve around learning to implement specific skills, such as new prospecting methods (i.e., video emails or social selling), using analytics as a salesperson to make strategic decisions, how to get the attention of prospective customers, and using storytelling during sales presentations. These workshops are a blend of instruction and interactive activities to ensure that sellers are ready to implement new methods.

Executive Team Trainings

Workshops with a focus on helping leaders manage their sales teams and implement new selling methods. BJ's expertise when working with executives is helping leaders diagnose the major issues sellers face in moving customers down the sales funnel and then how to fix the issues. The workshops also focus on using numbers and analytics to pinpoint the major problems. These can be mostly presentation-type instruction or case study workshops.

Sales Keynotes

Keynote presentations offered at large company meetings or sales kick-off conferences. These are a mix of sharing information about new sales trends and best practices, along with motivating and inspiring through engaging storytelling.

Sales Consulting or Training Material

Fixing specific issues within your sales organization or helping to build and scale a sales team. Because BJ's expertise is in teaching new sellers, he can help develop new sales training material and manuals to ensure training not only includes up-to-date best practices but is also replicable for each new hire. BJ can also offer new material that you can implement into your existing sales training or playbooks.

What Clients Say

“Professor BJ Allen was our dream keynote speaker and consultant. He gave a training to our executive team one day and then gave the keynote to 200+ Account Executives and Managers the next day. Engaging and insightful, Prof Allen absolutely energized our sales force and managers. But even more, he taught us new and more effective sales tools and methods. I highly recommend him, so long as I get first dibs on his calendar—because we will be inviting him back again soon!”

Get in Touch

Interesting in learning more or talking to BJ about possibly getting some sales help? Email bj_allen@byu.edu

Connect with BJ on Linkedin

Sales Training Clients

Below are some of the companies that BJ has done trainings for. He has experience in a variety of industries, including technology, Saas, staffing, and financial services.